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Content Is King -- How Digital Streaming Is Bridging International Borders

The penetration of web series into diverse sections of society has won Pankaj Tripathi kudos from an IAS officer to a paanwalla

Content Is King -- How Digital Streaming Is Bridging International Borders
Mass Connect |
Content Is King -- How Digital Streaming Is Bridging International Borders
outlookindia.com
2019-10-18T18:17:26+05:30

I am quite astonished to see the phenomenal reach of web series. I receive calls and messages from places as widely apart as Scotland, Israel and Morocco, to say the least, within 24 hours of any of my series streaming online. The web audience is an enlightened lot. If they like your performance, they will somehow reach you through Twitter, Facebook or other social media handles.

But they can be extremely brutal. If they don’t like the first two episodes, they will immediately switch over to something else. They don’t have the dearth of options on their cell phones these days. If you don’t engage them, they will quickly disconnect. That is why this medium needs actors more than stars who could deliver the content. Marketing gimmicks will not work in this space.

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