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A Box Office Conundrum! Tamil Producers Mull Tier System To Manage Fees of Cine Stars

A distributor feels without a rating system, Tamil heroes will continue to live in a fantasy that all their films are massive hits and will continue to charge a bombshell

A Box Office Conundrum! Tamil Producers Mull Tier System To Manage Fees of Cine Stars
From The People |
A Box Office Conundrum! Tamil Producers Mull Tier System To Manage Fees of Cine Stars
outlookindia.com
2019-06-21T16:01:20+05:30

The year 2019 turned out to be as disappointing for Tamil film hero Surya as the past few years. His latest film, NGK, directed by Selvaraghavan, bombed at the box office. The underwhelming pol­itical drama was panned by critics as well. For this talented actor who had been the main draw and acting soul of hits like Kaakha Kaakha, Ghajini and Singam, NGK joined his string of flops in the last six years. “Surya’s last real hit was Singam 2, released in 2013; since then he has not come up with a winning formula in spite of changing directors,” observes a leading film critic.

But the flops have not deterred Suriya (43) from compromising on one thing Tamil heroes are fiercely protective about—their salaries. The diminutive actor still quotes Rs 25 crore for a film and only producers ready to pay that enormous amount are entertained. But Suriya is not alone in unwilling to compromise on the pay cheque. Other Tamil heroes are refusing to climb down from their high perches, sending, in turn, production costs into the upper...

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