Rituja Deshpanday recently chose to make quite a surprise change to her routine around what comes as a monthly ritual lasting five-odd days: she switched from sanitary napkins to cloth pads. The factory-made absorbent had been integral to the Delhiite’s personal hygiene since adolescence, but today the thirtysomething is dismissive of the notion that folded cotton fabric isn’t an advisable option during periods. Far from that, Rituja now avers that using cloth isn’t bad at all. “Yeah, it’s almost a radical step for someone who has always used disposables,” she shrugs. “I used those napkINS because we grew up believing they are the only method for sanitation.”
Apparently, a growing set of women in urban India no longer believe so—and are looking for alternatives. Quite a few among them have become more open to different kinds of reusables: loose cloth, cloth pads, menstrual cups. While clean habits still remain the fundamental principle, this change in mindset is driven by a growing green consciousness.