Saturday, Jun 25, 2022
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‘Together We Can’

‘Together We Can’
‘Together We Can’ Photograph by Suresh K. Pandey

The UN Sustainable Development Goals provide a comprehensive framework for the world to work together and create a better future for humanity, with greater focus on gender equality. Businesses can make a huge impact towards their achievement; and the good news is that this is not only good for humanity, but for businesses too.

It is increasingly evident that long-lasting commercial success is linked to a commitment to these goals. But to fully reap the benefits of this association, businesses need to encapsulate it in a clear purpose. This should be compatible with the goals, and shape the way businesses are designed and managed. While many big businesses communicate a clear purpose, only a quarter link it to sustainable development. Fewer still appear to truly live that purpose.

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