Advertisement
Friday, Oct 22, 2021
Outlook.com

Shop Till You Drop: When Indian Consumers Were Set Free

Liberalisation opened up a brave, new world to consumers. And life has never been the same again.

Shop Till You Drop: When Indian Consumers Were Set Free
Shop Till You Drop: When Indian Consumers Were Set Free
outlookindia.com
2021-08-13T18:23:33+05:30

It was near-perfect time to enter a business. In the 1990s, Samir Modi, the third-generation member of the Delhi-based Modi clan, which was among the wealthiest families in the previous decade, joined his father’s business. At that moment, he could reflect on the deficiencies of the country’s socialist past, and be animated by the possibilities of a capitalist future. Within the extended family, in the late 1980s, he saw family members and his father K.K. Modi battle endlessly and publicly over the control of the once-sprawling empire. Many of them lost out in the bargain, but KK survived after fractious splits. Over a decade later, Samir’s brother Lalit fell from the heights of the sporting (IPL) pulpit, and ran away from India to escape arrest.

As far as the group’s businesses went, by the 1990s, the Modi family was no longer a force in traditional areas such as textiles, chemicals, cigarettes, and tyres. A few members entered new sunrise areas like telecom and aviation with mixed results. However, Samir spearheaded the KK faction’s forays...

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Global Hunger Index Might Not Be Flawless But India Still Needs To Take It As Warning

Global Hunger Index Might Not Be Flawless But India Still Needs To Take It As Warning

The Centre has reacted angrily at the new Global Hunger Index, but experts say it should plug loopholes in the food delivery system.

Didi's 2-Day Goa Trip Not A 'Vacation' As TMC Pitches For 'Gonychi Navi Sakal'

Didi's 2-Day Goa Trip Not A 'Vacation' As TMC Pitches For 'Gonychi Navi Sakal'

West Bengal Chief Minister Mamata Banerjee's visit comes as the TMC appoints former Goa chief minister Luizinho Faleiro as a national vice president.

'Suspended' Old Trafford Test Rescheduled To July 2022

'Suspended' Old Trafford Test Rescheduled To July 2022

ECB announced that the game has been moved to Edgbaston and will be part of India's white-ball tour. The match will begin on July 1.

100 Crore Shots: How Modi Govt Scored Its Vaccination Goal In 280 Days

100 Crore Shots: How Modi Govt Scored Its Vaccination Goal In 280 Days

Prime Minister Narendra Modi described the feat as 'a journey from anxiety to assurance' that has made India stronger.

Advertisement