What the organization displays is usually the character of the brand. Durex is exceptionally inclusive. It believes in the motto of orgasm equality so everybody has a right to have a fantastic orgasms as many times she wants with the right intensity, irrespective of race, religion, caste, creed sex, sexual preferences and gender. It is an exceptionally open brand that works towards orgasm equality. This is something that we believe in and we celebrated the decriminalization of Section 377. At the same time, I personally believe in the diversity of experience and thought that comes from varied experiences, gender, and different backgrounds. Usually, the brand category has been male-dominated. But we made a conscious choice to include women in our role.
We are taking it step by step. Now, the ads include women. We were the only brand that overtly celebrated the downing of Section 377. The people tend to accept the openness the brand has in terms of all age, region, caste, creed, sex., demographics, genders.