Advertisement
Sunday, Oct 24, 2021
Outlook.com

Fake Bazaar! From Lipsticks To Toothpastes, Noodles To Milk, Counterfeit Products Make A Killing

Adulterated products are carefully mixed with originals. Unpacked spices, edible oil and grey powder passed off as cement are part of a Rs 1 Trillion parallel economy

Fake Bazaar! From Lipsticks To Toothpastes, Noodles To Milk, Counterfeit Products Make A Killing
Photograph by Tribhuvan Tiwari
Fake Bazaar! From Lipsticks To Toothpastes, Noodles To Milk, Counterfeit Products Make A Killing
outlookindia.com
2019-10-18T14:29:28+05:30

Up a narrow street in one of the shanty colonies in East Delhi, we are on the top floor of an unassuming, three-storey building. It’s a decent-sized hall, about 700 sq feet, the size of a compact 2BHK. Two people, both in their 30s, are stacking empty packets in neat piles on a large table. Nescafe 500 gm, one of the top coffee buys in the world. You still can’t smell the coffee…it’s empty, remember?

Well, figuratively speaking, you can. It’s a stiff concoction. Before Nescafe, they’d just finished stacking empty 200 gm packets of Tata Tea, India’s top tea brand. Besides, one can see bundles of several other big brands strewn around the hall: things you wash with (Surf Excel, Tide); things you put in your food (Maggie Masala, Tata Salt); things you put on your body (Sunsilk, Dove, Pantene). All empty…. The maal is elsewhere.

So what exactly is happening here? Well, this is a superbazaar of another kind, and we’re at a point high up on its invisible production chain. With a 10-colour rotogravure printing...

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Amit Shah's Roadmap For Jammu & Kashmir: Delimitation, Elections, Statehood

Amit Shah's Roadmap For Jammu & Kashmir: Delimitation, Elections, Statehood

This is Shah’s first visit to Jammu and Kashmir after the state was stripped of its special status and bifurcated in 2019 by the Narendra Modi government. Shah is on a three-day trip.

Smoke And Mirrors: NCB’s Panchnama In Aryan Khan Case Hides More Than It Reveals

Smoke And Mirrors: NCB’s Panchnama In Aryan Khan Case Hides More Than It Reveals

NCB’s methods are under the scanner as experts punch holes in ‘panchnama’, arrest memo.

OUTLOOK EXCLUSIVE: Why Is Pakistan Under Pressure To Beat India In T20 WC, Says Madan Lal

OUTLOOK EXCLUSIVE: Why Is Pakistan Under Pressure To Beat India In T20 WC, Says Madan Lal

India and Pakistan clash in a high-octane ICC Men's T20 World Cup Super-12 match in Dubai on Sunday. Pakistan have never beaten India in a World Cup clash.

Love, Respect, Awe: That's The Way Shah Rukh Khan Looks At Women In His Films

Love, Respect, Awe: That's The Way Shah Rukh Khan Looks At Women In His Films

Shah Rukh Khan is the soothing balm for millions of Indian women living an oppressive life in an insensitive, patriarchal society.

Advertisement