The TV, as a few generations knew it, is passé. In its new avatar, it’s broadcast, OTT, Wikipedia and e-shopping all rolled into one—a screen that knows its only job is to entertain you. Scrolling through channels is down and out; Netflix-inspired menus are in, trailers popping out as you pass by. Even when you hit the pause button for a few minutes, there’s plenty to keep the rest of the family glued till you return. Trivia, for one—who was that little kid in the TV commercial; filmographies; hey, what was that cool outfit Anushka Sharma was wearing in the scene just paused. Voila! A link to a shopping app to explore similar designs.
All these in real time, on the go. A modern-day version of the Kathasarithasagara if you like—endless waves of entertainment to keep you hooked throughout the average three hours of TV viewing a typical household indulges in. Making all this possible is a relentless engine mining data, picking up patterns and trends.