Wednesday, Aug 17, 2022
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A Lingering Feeling Of Success

A Lingering Feeling Of Success A Lingering Feeling Of Success

Sheela Kochouseph, 40, Founder V-Star Creations

  • Base Ernakulam, Kerala
  • Initial capital Rs 20 lakh
  • Turnover 2018-19 Rs 102 crore
  • Subhead 16 Exclusive Brand Outlets (EBOs) and 6 concept stores
  • Subhead Over 1,000 direct and indirect employees

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For a 40-year-old from Kerala, striking a separate path from her successful husband was a little less challenging than setting up a lingerie business. “But when I make up my mind about something, I don’t concern myself with what other people might think. I just move forward,” says Sheela Kochouseph, founder of V-Star Creations, one of the largest innerwear and lifestyle garment brands in the region. She was undeterred by questions raised over how her move to strike out on her own in the innerwear business, which featured advertising campaigns that many considered “vulgar”,  would “reflect” on her husband, Kochouseph Chittilappilly, who had founded the electrical appliances major V-Guard Industries. “I did nothing wrong,” she says. “I had a product to sell that had to be showcased and we had no choice but to use models. In fact, we brought some elegance and class to the whole thing.”

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