When the dress arrives from Amazon, it’s a size too big. The shoes from Flipkart or Snapdeal bite a bit. The mangoes you ordered from Big Basket or Grofers are not the variety you wanted. You can easily return the stuff—all online e-commerce portals have return or exchange schemes. And now, this is big business.
It’s called ‘reverse logistics’ and it is engaging not just young entrepreneurs, but also providing gainful employment across the country. While ‘forward logistics’ means shipment of products to a customer, reverse logistics is the collection of goods from the buyer and delivery to the vendor for return or exchange. Sometimes, it also involves refurbishing the product and prepping it for resale.