Biztro

Business in bitesizes
Biztro
outlookindia.com
2016-07-13T17:11:50+0530
For Adani Group, ­pollution is all good

The diversified Adani Group presents a classic case of a group that continues to flout environment laws but gets by through political patronage. The Mundra port, for instance, has considerably scarred the surrounding areas. The government explanation for not imposing a Rs 200-crore fine for violations, as suggested by a panel, does not cut ice. Rules have been tweaked and not made more stringent, as claimed by the ministry. As it has not put the “stringent” rules and the penalties for specific violations in writing, the government has clearly left loopholes for culprits to go scot free.

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Freedom 251 Encore

After a stony silence for the last few months, the promoters of the Freedom 251 mobile phone have raised their heads again to say that they will start the delivery of India’s cheapest phone this month. Although they initially said the phones would be manufactured overseas, they now say they will be made in India. They claim that to start with, they would send about 200,000 phones by a draw of lots to people who have booked them. The company has already failed in meeting the last two deadlines. Let us see if it can keep this latest one.

Patanjali in ASCI crosshairs

Baba Ramdev’s Patanjali is under a fresh cloud. The Advertising Standards Council of India has said that the company “unfairly denigrates” rivals in advertisements. Patanjali’s claims—that other mustard oils are laced with toxins and rival fruit juices contain less pulp and are “expensive”—have been found objectionable, along with claims against rival cattle feed brands. ASCI found that Dant Kanti toothpaste, a bestseller, also engaged in false and misleading claims in its advertising. In March, Patanjali’s hair oil and washing powder advertisements were found in the wrong. This time, ASCI has upheld complaints against 67 advertisements by various companies, inc­luding Apollo, Tata Motors, L’Oreal and Colgate-Palmolive.

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Mojo

A mouse that comforts

Computer mice are known to cause discomfort when used for long hours, but this new mouse has an upright, neutral gripping position with signals which tells a user to take regular breaks.

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This week we learnt about Grey’s fake app

Grey Singapore created an app that was supposed to track stranded refugee boats in the Mediterranean. But it was too good to be true. The I-Sea app had been made by ‘Grey For Good’, the agency’s philanthropic arm. It also won a Cannes Lion. Now, it seems the app was fake, and a work-in-progress. In other words, it was not doing the job it was supposed to do—save refugees. ”You had no appro­val from the charity you proposed it came from. You had no working version that you submitted. Tell me, how do you look your clients in the eye when you pitch?,” wrote Ali Bullock in an impassioned open letter to Grey that has gone viral.

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