In Full Bloom
Bloomsbury, the publishing house Harry Potter made, has set up shop in a crowded and buzzing Indian market. Their first big book will be Return of a King: The Battle for Afghanistan by William Dalrymple and later Manil Suri’s new novel The City of Devi (though their first book will be the staid but trusted Wisden Cricketer’s Almanac). This should be good news to the more literary writers from India as apart from the money-spinning J.K. Rowling, Bloomsbury has serious authors like Nadine Gordimer, Margaret Atwood and Howard Jacobson. The industry, however, is cut-throat here; Bloomsbury will be hoping its magic wand works.