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Thursday, Oct 21, 2021
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Bibliofile

Who leads the sales figures among the Big Three -- Naipaul, Rushdie, Lahiri? Why is Shobhaa De the mai-baap of Penguin? Is Chetan Bhagat over-hyping by claiming 2,00,000 pre-orders?

Bibliofile
Bibliofile
outlookindia.com
-0001-11-30T00:00:00+05:53
Rushdie Unrushed
Faced with a bumper crop of big books this summer, we succumbed to that most vulgar of literary temptations: who is selling the most? There’s really no way of telling how many copies have actually been sold so far (until the bookshops return unsold copies a year later or re-order more). But bookshop owners have a pretty good idea of the market without even reading the books and the number of copies they have ordered of each title reveals how the wind is blowing. Among the Big Three, Jhumpa Lahiri’s Unaccustomed Earth at 23,000 orders is way ahead of Patrick French’s biography of V.S. Naipaul, The World is What It Is (15,000). Salman Rushdie’s Enchantress of Florence is trailing in third place with 10,000 orders.


Summer Breezes
Then there are the commercial titles, on which publishers are relying for their real profits. Shobhaa De is not the...

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