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Wednesday, Oct 20, 2021
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Bibliofile

Want to make a quick literary fortune? Pen an inspirational-aspirational tale full of tips for self-improvement. Expect that from Dev Anand's autobiography?

Bibliofile
Bibliofile
outlookindia.com
-0001-11-30T00:00:00+05:53
The Loony Binge
Want to make a quick literary fortune? Don't bother to write great literature, or worry about intellectuals sneering at your effort. Instead, pen an inspirational-aspirational tale full of tips for self-improvement, and aim for a readership of techies and corporates, who seem to have an insatiable appetite for such books. Kishore Biyani, founder of the Pantaloons and Big Bazaar stores, had all this figured out when he launched his book It Happened in India, in which he reveals the secrets of his success. Within six weeks of its release, the book has broken records, with sales crossing 1,20,000 copies. It's not for nothing that Biyani is called the Rajah of Retail-- if he knows how to sell pajamas, he knows how to sell books too.


Barbara Once More
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