After your heart, it is your helmet that should be in the right place. And this place is definitely not some dirty cupboard in the attic or a dusty, ancient trunk. It is your precious head. Ever since the Deve Gowda-led Karnataka government decided to do away with the ‘helmet law’ in the mid-’90s, there has been a sharp rise in two-wheeler fatalities in the state. While successive governments have been dragging their feet over bringing in a legislation to again make this headgear mandatory, a unique ‘Keep your head, wear a helmet’ campaign is on in Bangalore that leverages the reach and impact of the internet to push the message home.
The man behind this cerebral cause, Anish Verghese Koshy, 28, has himself survived a near-death experience (his helmet saved him). As president of Friends for Life, a group that focuses on urban issues, he would rather that youngsters on two-wheelers wear helmets than writhe in the icu of a hospital. "The campaign is all about responsibility. If we can save lives, we are doing our job. We need not wait for a helmet rule to be in place," says Anish, an assistant manager with I-flex Solutions Limited.