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A Streetcar Named Desire
Buoyed by the Indica’s success, Tata Motors last week rolled out the first CityRover from its Pune plant for the highly competitive European market. Kevin Howe, chief executive, MG Rover, which will market the car in the European market, said at the launch: "We felt the need to introduce a small car which would target the city car sector" to effectively meet the UK’s market requirements. Tata Motors executive director V. Sumantran said the Indica’s success in the domestic market had been due to its strong value proposition and, therefore, the company’s emergence on the international automobile market is a natural progression. The company had contracted to sell about one lakh CityRovers in five years. The CityRover would be available in four versions—Solo, Sprite, Select and Style—in the price range of £6,500 to £8,500.