10 Best Face Serums in India For All Skin Types (2023)

Our Top Picks

• Best Overall: La Roche Posay Niacinamide 10 Face Serum stands out as the top pick, offering a concentrated formula co-developed with dermatologists to correct dark spots and uneven skin tone for all skin types.
• Best Hydrating: Blue Nectar Kumkumadi Tailam Skin Brightening Face Oil takes the lead in providing intense hydration, repairing dull and damaged skin for a glowing complexion.
• Best for Anti-aging: Kama Ayurveda Kumkumadi Miraculous Beauty Fluid Ayurvedic Night Serum claims the spot, clinically proven to reduce wrinkles, fine lines, and pigmentation, promoting youthful skin.
• Best for Active Acne: Truskin Naturals 2% Vitamin C-Plus All-In-One Serum is the go-to choice, featuring a potent blend of Vitamin C, Retinol, and botanical extracts to combat acne while nourishing the skin.
• Best Budget: Garnier Skin Naturals Face Serum Booster is the budget-friendly option, instantly combating dull skin tone and reducing dark spots with its lemon extracts and Vitamin C formulation.

One might diligently follow a skincare routine, yet fall short of achieving that coveted radiance. The missing link often lies in the absence of a crucial step — incorporating the right face serum. More than just an additional product, a well-chosen serum can enhance your skincare game significantly.

The best skincare serums act as targeted solutions, offering benefits such as anti-aging, hydration, and brightening. A Vitamin C serum provides antioxidant protection, while natural face serums cater to those seeking organic solutions. For the acne-prone, acne-fighting serums can be a game-changer, and collagen-boosting serums contribute to firming skin.

Our curated list of the top face serums spans a diverse range, from lightweight and fast-absorbing formulations to those specifically designed for oily, dry, or combination skin. No matter if you're looking for a serum to combat dark spots, wrinkles, or redness, we've got you covered. Read through this article of skincare luxury with our best recommendations for you.

On which stage of your routine should you to be applying a face serum

Apply face serum after cleansing and before moisturising. This allows the serum's potent ingredients to penetrate and address specific skin concerns effectively, creating a nourishing and revitalising layer in your skincare routine.

Benefits of using a face serum 

• Targets specific skin concerns like wrinkles and dark spots.
• Boosts collagen for firmer, more elastic skin.
• Provides intense hydration for a dewy complexion.
• Delivers potent antioxidants to combat free radicals.
• Enhances skin brightness and reduces dullness.
• Lightweight formula absorbs quickly for a non-greasy feel.
• Aids in minimising the appearance of pores.
• Promotes a smoother skin texture.
• Addresses hyperpigmentation and even skin tone.
• Supports anti-aging efforts with active ingredients.

Key aspects you should consider before buying a face serum

• Skin Type: Choose a serum tailored to your specific skin type (oily, dry, combination) for optimal results.
• Ingredients: Look for key ingredients like hyaluronic acid, retinol, and vitamins suitable for your skincare needs.
• Concerns: Select a serum that addresses your specific concerns, be it anti-aging, hydration, or brightening.
• Formulation: Consider the texture—whether it's lightweight, fast-absorbing, or suitable for layering with other products.
• Allergens: Check for potential allergens and irritants, especially if you have sensitive skin.
• Consistency and Texture: Choose a serum with a texture you enjoy and find comfortable for daily application.
• Clinical Evaluation: Opt for serums backed by clinical studies, showcasing their effectiveness and safety.
• Dermatologically Tested: Choose serums that are dermatologist-tested to minimise the risk of irritation or adverse reactions.

On what basis we chose these serums for you

• Ingredient Transparency: Face serums with transparent ingredient lists were prioritised, allowing you to make informed decisions about what goes on your skin.
• Diversity: Recognizing the unique needs of different skin types and concerns, we curated a diverse list encompassing serums for various purposes and skin conditions.
• Ease of Application: We considered serums with user-friendly textures—fast-absorbing, lightweight formulations that seamlessly integrate into your routine.
• User Feedback: Real-world experiences matter. We scoured user reviews and ratings to gauge the practical efficacy and satisfaction levels with each serum.
• Brand Reputation: We considered the reputation of skincare brands, emphasising those with a consistent track record of producing high-quality, reliable products.

Here’s a list of best face serums in India 

1. CeraVe Retinol Serum for Post-Acne Marks and Skin Texture

CeraVe's Retinol Serum, designed for acne-prone skin, diminishes post-acne marks, refines pores, and brightens skin. Fragrance-free and paraben-free, it restores the skin barrier with ceramides, licorice root extract, and niacinamide. Combat skin texture concerns effectively with this resurfacing serum, ensuring a smoother complexion.

Specifications:

• Price: 1,798 (MRP 2,999 40% Off)
• Brand: CerVe
• Type: Resurfacing Retinol Serum
• Skin Type: Acne Marks, Acne Prone
• Active Ingredients: Niacinamide, Ceramides, Licorice Root Extract
• Benefits: Brightening, Pore Refining
• Scent: Unscented
• Brand: CeraVe
• Form: Cream
• Weight: 30 Grams
• Free from: Parabens, Fragrance
• Skin Tone: All

Pros:

• Brightens skin with niacinamide
• Resurfaces for smoother texture
• Addresses post-acne marks effectively
• Fragrance-free, suitable for sensitive skin
• Restores protective skin barrier

Cons:

• Limited in addressing fine lines
• Not exclusively for mature skin
• Texture may be too creamy

User’s Testimonial: Review after 1 year, applying thrice a week: My acne problem is completely gone with this. I have confirmed that my acne got better due to this, because during the two month gap when I missed applying this, I got acne. After I started again, it went away.

Why it's worth buying: Worth buying for its status as the top US skincare brand, coupled with a stellar 4.6-star rating on Amazon, attesting to its effectiveness. 

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2. Cosrx Advanced Snail 96 Mucin Power Essence

Packed with 92% Snail Secretion Filtrate, it repairs, moisturises, and improves skin vitality. This cruelty-free formula, enriched with sodium hyaluronate and arginine, plumps skin, reduces fine lines, and enhances radiance. Ideal for all skin types, this dermatologist-tested essence is your key to hydrated, glowing skin. 

Specifications:

• Price: 1,007 (MRP 1,450 31% Off)
• Brand: Cosrx
• Type: Power Essence
• Volume: 100 ml
• Ingredients: 92% Snail Secretion Filtrate, Sodium Hyaluronate, Arginine
• Skin Types: Combination, Dry, Normal, Oily
• Benefits: Soothing, Moisturizing, Plumping, Repairing, Nourishing
• pH: 6.5-7.5
• Cruelty-Free: Yes
• Dermatologist-Tested: Yes
• Material Type Free: Alcohol-Free

Pros:

• Repairs and soothes sensitive skin.
• Boosts skin moisture and elasticity.
• Cruelty-free formulation.
• Provides long-lasting hydration.
• Improves overall skin radiance.
• Hypoallergenic and dermatologist-tested.

Cons:

• Unsuitable for extremely dry skin
• Texture may be too thick
• Scent might not be appealing
• May cause breakouts for some

User’s Testimonial: I ordered it after watching many reviews...all I can say is this is truly magical, shows visible results from 1st day, it quickly gets absorbed in the skin, I use it directly on the face and mix it with pure aloe vera gel to apply it on the neck and hands as well. worth every rupee spent on this.

Why it's worth buying: Worth buying for its impressive 4.3-star rating on Amazon, backed by over 58,000 reviews, affirming its effectiveness and popularity among users, ensuring a trusted addition to your skincare routine.

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3. Minimalist 10% Niacinamide Face Serum

Revitalise your skin with Minimalist's 10% Niacinamide Face Serum. Clinically proven to fade acne marks and blemishes, this serum balances oil, reduces pores, and strengthens your skin barrier. The clean, transparent formula is fragrance-free and suitable for all skin types. Experience clear, healthy skin effortlessly. Make it yours for a confident glow!

Specifications:

• Price: 569 (MRP 599 5%Off)
• Type: Niacinamide Face Serum
• Brand: Minimalist
• Volume: 30ml
• Skin Types: All, Oily, Combination, Acne Prone
• Active Ingredients: 10% Niacinamide, Matmarine
• Benefits: Blemish Treatment, Oil Balancing, Dark Spot Removal
• Form: Drop
• Scent: Unscented
• Material Feature: Fragrance-Free, Natural
• pH: 5.5-6.5
• Dermatologist-Tested: Yes
• Hypoallergenic: Yes
• Cruelty-Free: Yes
• Consistency: Non-greasy

Pros:

• Fades acne marks and blemishes.
• Balances oil and reduces pores.
• Strengthens the skin barrier.
• Fragrance-free and natural formula.
• Suitable for all skin types.
• Dermatologist-tested and cruelty-free.

Cons:

• May not provide extra hydration
• No added hyaluronic acid
• Not for very dry skin
• Potential skin peeling with high concentration

User’s Testimonial: Not a biassed review!I am having very serious acne breakouts like 10-15 acne/pimples were always there on my face, and marks of the previous ones. Not Gonna Lie, I visited 4 different Dermatologists in almost 2 years, and spent more than 15000 rupees as fees and all. I had tried more than 10 different face washes. But none of them worked. But since I've ordered this serum, OMG, it works like a charm. Earlier everyone used to say what happened to your face man! but now they used to ask what kind of treatment you've done to your face? I highly recommend this. 

Why it's worth buying: Worth buying for its impressive 4.3-star rating on Amazon, backed by over 58,000 reviews, affirming its effectiveness and popularity among users, ensuring a trusted addition to your skincare routine.

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4. La Roche Posay Niacinamide 10 Face Serum

La Roche Posay Niacinamide 10 Face Serum was developed with dermatologists that effectively targets dark spots and uneven skin tone. With 10% niacinamide, it brightens and fights signs of ageing. Formulated for all skin types, including oily skin, it hydrates with hyaluronic acid. Achieve fresher, radiant skin in just one week. Embrace the repair and even concentrate for a luminous complexion. Purchase now for visibly improved skin tone and texture!

Specifications:

• Price: 2,499 (MRP 4,999 50% Off)
• Brand: La Roche Posay
• Type: Face Serum
• Form: Drop
• Volume: 30 millilitres
• Material Feature: Non-Comedogenic
• Active Ingredients: Niacinamide, Hyaluronic Acid
• Skin Type: All, Oily, Combination, Acne Prone

Pros:

• Brightens with 10% niacinamide
• Hydrates and repairs with hyaluronic acid
• Dermatologist-developed for all skin tones
• Visibly improves skin tone in one week
• Suitable for oily and acne-prone skin
• Non-comedogenic and allergy-tested

Cons:

• May take time for full results.
• May lack fragrance 
• Not exclusively organic or vegan
• Potential for skin sensitivity (test first)

User’s Testimonial: My skin is mixed, acne-prone, and sensitive and this serum is wonderful. It has softened my skin, reduced pores, moisturised and helped with dark spots and redness. It hasn't caused acne, flaking, or dryness like other products. I have also noticed a reduction in expression lines, especially on the forehead, they look dimmer. Its texture is like gel cream, it smells great, absorbs quickly and does not leave the skin greasy. I will definitely buy it again.

Why it's worth buying: Worth buying for dermatologist-recommended, effective dark spot correction with 10% Niacinamide and hyaluronic acid hydration. Backed by a stellar 4.6-star rating on Amazon, affirming its popularity and efficacy.

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5. Kama Ayurveda Kumkumadi Miraculous Beauty Fluid Ayurvedic Night Serum

Kama Ayurveda Kumkumadi Miraculous Beauty Fluid is a 100% natural Ayurvedic night serum that enhances skin tone and illuminates your complexion. With clinically proven results, it offers a 2.5x improvement in skin brightening, 20% reduction in pigmentation, and a 15% reduction in wrinkles in just 4 weeks. Experience the magic of pure ingredients and indulge in radiant, youthful skin. 

Specifications:

• Price: 895
• Brand: Kama Ayurveda
• Type: Night Serum
• Volume: 3 Millilitres
• Ingredients: Pure Kashmiri Saffron, Kumkuma, Indian Madder Extracts, Vetiver, Lotus Extracts, Liquorice Extracts
• Benefits: Improves skin tone, Brightens, Reduces pigmentation, 100% natural
• Clinically Tested: Yes, for 2.5x improvement in skin brightening in 4 weeks
• Hydration: Provides intensive hydration

Pros:

• 100% natural formulation
• Improves skin tone and brightness
• Reduces pigmentation effectively
• Clinically proven results
• Intensive hydration for the skin
• Authentic Ayurvedic blend

Cons:

• Saffron fragrance may not suit all
• Not suitable for oily skin types
• Expensive for the quantity
• Some may find the texture sticky

User’s Testimonial: Expensive but worth it. Using the second bottle.

Why it's worth buying: Worth buying for being a clinically proven Ayurvedic night serum that naturally brightens, hydrates, and reduces pigmentation. 

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6. Blue Nectar Kumkumadi Tailam

This serum, a blend of 26 Ayurvedic herbs like Saffron and Sandalwood, revitalises your skin. Experience restored radiance, reduced pigmentation, and diminished fine lines in just 28 days. This hydrating serum, rooted in ancient wisdom, delivers a fresh, radiant glow without a heavy skincare routine. Transform your skin—buy now for a lighter way to glow!

Specifications:

• Price: 1,025 (MRP 1,495 19% Off)
• Skin Type: Combination, Sensitive, Dry, Normal
• Product Benefits: Skin brightening, reduces fine lines
• Use for: Face
• Scent: Herbal Saffron & Sandalwood
• Brand: Blue Nectar
• Material Feature: Natural
• Active Ingredients: 26 Ayurvedic Herbs (Saffron, Sandalwood, etc.)
• Item Weight: 30 Grams
• Skin Tone: All

Pros:

• Luxurious blend of 26 Ayurvedic herbs
• Clinically proven for skin brightening
• Reduces pigmentation and dark spots
• Firms and hydrates for youthful skin
• Lightweight, collagen-boosting formula
• Natural, herbal saffron and sandalwood scent

Cons:

• May not suit extremely oily skin
• Herbal scent may be strong
• Small volume for the price
• Potential for allergic reactions

User’s Testimonial: This face serum is a game-changer! It absorbs quickly, leaving my skin radiant and hydrated. I've noticed a significant improvement in texture and a subtle reduction in fine lines. Definitely a must-have in my skincare routine!

Why it's worth buying: Worth buying for its potent blend of 26 Ayurvedic herbs, clinically proven with 3700+ Amazon ratings, delivering radiant skin, reduced pigmentation, and fine lines.

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7. Garnier Skin Naturals Face Serum

Garnier Skin Naturals Face Serum is a Vitamin C Booster that instantly enhances your skin's glow and gradually reduces spots. Suitable for all skin types, this serum combats dull skin tones and dark spots. Enriched with lemon extracts and 30 times the Vitamin C, it nourishes and brightens. Apply twice daily for radiant, spot-free skin. Up your glow game—grab yours today!

Specifications:

• Price: 328 (MRP 619 47% Off)
• Skin Type: All
• Product Benefits: Brightening, Nourishing, Glow
• Use for: Face
• Scent: Lemon
• Special Ingredients: Vitamin C
• Brand: Garnier
• Item Form: Drop
• Material Feature: Natural
• Active Ingredients: Vitamin C
• Item Weight: 105 Grams

Pros:

• Instantly boosts skin's glow
• Reduces dark spots over time
• Suitable for all skin types
• Enriched with lemon extracts
• Contains 30 times more Vitamin C
• Easy application with a dropper

Cons:

• May cause irritation for sensitive skin
• Lemon scent might be strong

User’s Testimonial: VERY EFFECTIVE! I have oily and acne-prone skin, and only garnier helped me reduce all the marks I got from acne breakouts. Ever since I started using it, I barely have any new pimples. Even if I do get one or a few, it/they will dry up immediately and be gone in just 2-3 days.

Why it's worth buying: It is a best-seller on Amazon, renowned for instantly enhancing skin glow and reducing dark spots.

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8. L'Oreal Paris Revitalift Serum

L'Oreal Paris Revitalift Serum, featuring 1.5% Hyaluronic Acid, is a game-changer in skincare. With 50X smaller Micro Hyaluronic Acid, it intensely hydrates, smoothens, and reduces fine lines by -60%. This fragrance-free, paraben-free serum is a daily essential for plump, radiant skin. Embrace a visibly youthful look—try it now and love your skin every day!

Specifications:

• Price: 343 (MRP 529 35% Off)
• Type: Gel
• Volume: 15ml
• Skin Type: All
• Special Ingredients: Hyaluronic Acid
• Formulation: Fragrance-free, Paraben-free, Alcohol-free
• Active Ingredients: 1.5% Hyaluronic Acid
• Key Benefits: Plump, Hydration, Fine Line Treatment, Smoothening, Moisturize, Anti-Aging, Radiant Skin

Pros:

• Lightweight gel for easy application
• 50X smaller Micro Hyaluronic Acid
• Intense hydration, reducing fine lines
• Fragrance, paraben, and alcohol-free
• Suitable for all skin types
• Day and night application for convenience

Cons:

• May require additional moisturiser for dry skin
• Not specified for targeted skin issues
• May take time for visible results
• Higher price point for a smaller volume

User’s Testimonial: VERY EFFECTIVE! I have oily and acne-prone skin, and only garnier helped me reduce all the marks I got from acne breakouts. Ever since I started using it, I barely have any new pimples. Even if I do get one or a few, it/they will dry up immediately and be gone in just 2-3 days.

Why it's worth buying: With 7,000 satisfied customers on Amazon last month, its proven effectiveness makes it a worthwhile investment for glowing, youthful skin.

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9. Truskin Naturals 2% Vitamin C-Plus All-In-One Serum

This premium age defence serum, packed with Vitamin C, Retinol, Niacinamide, Hyaluronic Acid, and organic Aloe Vera, delivers a potent blend to promote a youthful complexion. Suitable for all skin types, this cruelty-free formula is your key to radiant, nourished skin. Enhance your skincare routine today for a timeless glow!

Specifications:

• Price: 3,348 (MRP 6,500 48% Off)
• Brand: TruSkin Naturals
• Type: Face Serum
• Volume: 1.04 Ounces
• Skin Type: Combination
• Ingredients: Hyaluronic Acid, Vitamin C, Aloe Vera
• Scent: Aloe Vera
• Form: Drop

Pros:

• Nourishing blend for age defence
• Natural & organic formula with Vitamin C
• Suitable for all skin types
• Cruelty-free and made in the USA

Cons:

• Aloe vera scent may not suit everyone
• May require a patch test for sensitivity
• Not designed for daily application

User’s Testimonial: I have used at least 15 different brands of vitamin c serum ranging from inr 800 to 6000 but I will have to say that this beats them all. It has retinol too which makes it an anti-aging serum as well. The only request from this brand is please never change the quality of this product. Totally in love with it! Will I buy it again? Do you even need to ask??

Why it's worth buying: Worth buying for age-defying nourishment with a natural blend of Hyaluronic Acid, Vitamin C, and Aloe Vera. Backed by a stellar 4.5-star rating from over 10,000 satisfied customers on Amazon.

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10. Biotique Dandelion Youth Anti-Ageing Serum

This Ayurvedic, organically pure serum is a vitamin-rich powerhouse that fights free radicals, reduces dark spots, and diminishes wrinkles. With 100% botanical extracts and key ingredients like dandelion and quince seeds, it nourishes and revitalises all skin types. Experience the glow of a brighter, moisturised, and youthful complexion. Make your skin the priority—try Biotique today.

Specifications:

• Price: 192 (MRP 275 30% Off)
• Skin Type: Combination
• Product Benefits: Lightening, Moisturizing
• Use for: Face
• Scent: Unscented
• Special Ingredients: Vitamin E, Minerals
• Brand: Biotique
• Item Form: Lotion
• Material Feature: Anti Ageing
• Active Ingredients: Vitamin E
• Item Weight: 42 Grams

Pros:

• Ayurvedic anti-ageing serum
• Fades dark spots and wrinkles
• Nourishes for healthier, youthful skin
• Dermatologically tested and safe
• Made with 100% natural extracts
• Moisture-retaining properties for brightness

Cons:

• Limited to combination skin
• Requires consistent daily use
• Potential sensitivity to certain ingredients

User’s Testimonial: I have been using this serum for 2 months and it's really a very good skin care product. It's very mild and after application your skin looks bright and healthy. Immediately after application, tap your face for 2-3 minutes for good blood circulation and absorption then see the result in one week, you will be amazed. Skin becomes soft, supple and healthy after prolonged use.

Why it's worth buying: Worth buying for its Ayurvedic miracle, blending vitamin-rich botanicals to fade wrinkles and dark spots. 

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How to use a face serum for optimal results 

• Start with a clean face to allow better absorption
• A little goes a long way; a few drops are sufficient.
• Gently pat the serum onto your skin, avoiding harsh rubbing.
• Apply before heavier creams and sunscreen.
• Use consistently, both morning and night.

Frequently Asked Questions ( FAQs )

How do face serums differ from moisturizers?

• Serums contain a higher concentration of active ingredients, providing targeted benefits. They are designed to penetrate the skin deeply, while moisturizers focus on hydrating and locking in moisture.

How much face serum should I use?

• A few drops are usually sufficient. Follow the product's instructions, but generally, a small amount is effective due to the high concentration of active ingredients.

Can I use multiple serums in my routine?

• Yes, but it's essential to layer them correctly. Apply serums with lighter consistencies first, allowing each one to be absorbed before applying the next.

How long does it take to see results from a face serum?

• Results vary, but some users notice improvements within a few weeks. Consistent use is key for optimal benefits.

In Bottom Line

Incorporating one of the best face serums into your skincare routine offers a targeted approach to address various skin concerns. These meticulously curated products, enriched with powerful ingredients like Vitamin C, Hyaluronic Acid, and botanical extracts, cater to specific needs such as hydration, anti-aging, and brightening. 

The carefully selected serums on our list aim to enhance your skin's health, ensuring a nourished, radiant complexion. Upgrade your skincare routine effortlessly with these top recommendations and indulge in the transformative benefits they bring.