Nagaland, bestowed with unparalleled natural beauty, also called the Switzerland of the East, has been a magnet for those intrigued by its landscape and culture. Much is unique in this land of rolling hills, from flora and fauna to the histories and cultures of the 17 tribes who inhabit it. Protecting and preserving the exceptional variety that belongs to Nagaland are the Geographical Identity tags, which the government has granted to four of its products, the Naga Mircha, Naga Tree Tomato, Naga Sweet Cucumber, and the Chakhesang shawl. The GI tags have alleviated the adverse financial effects on the native or first-growers/creators, who were finding it difficult to prove that their product is authentic.