Film writer Ishita Moitra says it was inevitable. “I check Twitter like I am a doctor on call and I can’t have a nice-looking cocktail before Instagramming it and posting it on Facebook (tagged with location of course!),” says the self-confessed social network addict. “No wonder, if we spend half our lives online either Whatsapping, BBMing or iMessaging each other, or hashtagging on Twitter, it was only a matter of time before this lingo percolated into our offline lives as well,” she says. These expressions could be acronyms, symbols, emoticons or abbreviations, but have one thing in common—they are all vehicles of snappy self-expression. “It emerges from the SMS, Twitter psyche. Of compressing everything in 140 characters,” says social media consultant Avinash Kalla. “It’s a case of abbreviation by necessity,” says adman Santosh Desai. It’s almost like a symbolic code. So “today I learnt” becomes TIL, FTW is “for the win” and TTYL is “talk to you later”. “There are less of complete sentences, more of emotions encased between asterisk (*) or preceded by a hashtag (#),” says Gupta. So *facepalm* or #facepalm is not just a gesture that Manoj Kumar made famous but an online reaction to something stupid.