When we talk about Indian wedding celebrations, one can instantly envision the chamak-dhamak and dhoom-dhaam with which we all lovingly celebrate the occasion. The Indian wedding industry is estimated at approximately USD 40 billion. Traditionally, wedding planning is a cumbersome process and prospective couples and their families usually rely on ‘word of mouth’ recommendations while looking for vendors. There was an absence of a credible third-party marketplace where prospective couples can shop for wedding vendors and find inspiration and ideas for their wedding. And that’s where digital wedding planning platforms come into play.