Social media has grown to become as crucial as a business idea for every industry. The back support provided by the digital world is becoming the key to business profit growth. As per a study , the number of people using social media has crossed the mark of 4.5 million globally. Every year, this number increases by a significant percentage, ultimately growing the importance of these platforms.
Not every platform is suitable for every industry. The choice of social media depends on the target audience of the business. While LinkedIn may be good for a job placement company, it might not get good results from Instagram. On the contrary, Instagram supports a wide range of professionals and artists through its ability to influence using videos and images.
A study by Statistica showed that about 84% of people in the United States use at least one social media platform. This testifies in support of the widespread popularity that a business can acquire through these channels. The top social medaia platforms have over a billion monthly active users. Leveraging the power of these channels could help brands unlock the potential to generate maximum profits.