#MakeTheSwitch campaign is an initiative by “The Trost”, a New Delhi-based lifestyle and wellness start-up which was introduced on the occasion of “World No-Tobacco Day''. This day is observed on 31st May every year to spread the awareness regarding dangers and deadly effects of smoking tobacco cigarettes. Having the same motive, ‘The Trost’ launched #MakeTheSwitch campaign offering India's first prescription-based herbal and healthy hemp and cannabis-based cigarettes to urge people to opt for 100 percent tobacco and nicotine-free hemp rollens. These rollens aim towards bringing down cigarette addiction rates. Ever since the launch, the campaign has been running successfully, with many making the switch.