The Co-founder of Microsoft, Bill Gates, once said: "The Internet is becoming the town square for the global village of tomorrow." The statement by the visionary and entrepreneur rightly highlights the need for a person to gain expertise in the dynamic world of digital marketing as it is becoming an essential skill day by day. This can be backed by the report by Goldman Sachs that points out that Digital Marketing as an advanced advertising profession scope in the Indian market will be valued at $160B by 2025.