Before third-party food delivery apps were the norm for anyone ordering food online, many restaurants were amongst the few early adopters of online food delivery through their websites. With heavy commissions paired with expensive marketing, brands are asking their customers to switch back to ordering directly from them in hopes of keeping their stores open in the aftermath of COVID-19. Restaurateurs who see their margins shrink on orders received through third-party apps agree that while they are grateful for the new customers they can access through the apps, the relationship is based on dependency.