The Holy Grail of Gen Z and millennials – being successful on social media. A strong online presence has become a prerequisite of sorts for many young adults, irrespective of niche and professional inclination. And the goals are specific – hitting a hundred thousand YouTube subs, fetching brand tie-ups on Instagram or landing their videos on Tik Tok’s For You page. The answer to ‘Can everyone make it big on social media?’ is Yes, but it comes with a caveat, ‘not overnight’.