The record of the waning attention span of consumers was broken and set at 6 seconds in 2019-20, the world over. That year saw the biggest paradigm shift in consumer behaviour in the history of humankind. Predicting the response of the target audience is considered a herculean task by brands, but what if we know what’s on their mind? Research says that we need pillions of psychology to rely on, as some particular parameters and cues pushes the brain towards a decision. And SND Global Design’s Neurobranding model is here to help with just that, leading brands and individuals to understand and utilize applied neuro-sciences in marketing.