Amit Sobti can't emphasize enough the importance of leveraging the power of social media to one's advantage. He is of the opinion that the digital wave has taken over almost all industries and businesses. More and more brands and entrepreneurs today are relying on social media platforms, especially after the pandemic, to sustain or grow themselves. The world has also seen a rise in the number of content creators and influencers who helps brands and businesses gain more presence and reach through their content and influencer marketing. Amit Sobti, too, has optimized social media, not just to showcase his talent as a model but also to display his creative skills and innovative abilities to creating and curating exceptional content by also featuring in Instagram videos.