Bangalore: While many companies claim to operate on the farm-to-fork model, Nanda Group is among the few poultry businesses in India that have fully integrated back-end operations. They own their own hatcheries, feed mills, breeding farms, broiler farms, processing centres, food factories, cold chain infrastructure and retail stores. "Given that we own the entire supply chain, we can guarantee 100% traceability and transparency in our operations. We have expert veterinarians who monitor the process at every level and stage to ensure that the products are not just safe but meet the global certified standards," says Narendra Pasuparthy, CEO and Founder, Nandu's, the retail arm of the group.