Still, major thanks must go to the digital wave, which not only gave immense opportunities to individuals to make their robust careers but, most importantly, helped businesses to thrive through the online world. Nikhil Singh Sumal, who is a part of the digital world as a social media expert, influencer, and entrepreneur, explains that understanding the true power and value of the digital space is the need of the hour for almost everyone, individuals and businesses as right now and for the future it is the only best choice to help them lead to humungous success, if used accurately and if leveraged every possible digital tool, one being exceptional marketing.