Even before the World was hit by this Public Health catastrophe, we knew that things are not going back to boring Hoardings, gut-wrenching TV ads. The rise of digital as a medium for companies to climb the ladder of growth was inevitable, and now, it is "adapt or die". The only place that was not under the Lockdown was the Internet. When people couldn't come out of their homes to shoot films or ads, the Digital creators, from the comfort of their homes, made illustrations and graphic videos, all for the better. One set of Small businesses shut down, and then another set of Small businesses grew exponentially.