UAE's giant media house Khaleej Times has joined hands with innovative entertainment platform FilMe to provide a unique experience to film lovers in the UAE. The new technology enables users to just scan a unique QR code and enjoy the film at the place of their choice. Khaleej Times with its association with FilMe has become the first media house in the world to offer first-day, first-show movies. Khaleej Times readers can experience this innovative product in the comfort of home through their publications, in physical and digital forms.