Remember the days when you danced to the tunes of your favourite singer at a concert? Or laughed out loud at a comedy club? Or were mesmerised by a play? You are not the only one who wishes they could turn back time. Live entertainment is a lucrative business that may now be undergoing a permanent change in the wake of COVID-19. Kowshik Komandur, who is currently working as a Director - Content Alliance and Digital Services with one of the leading telecommunication companies pioneer in mobile entertainment for carriers across India, shares his insights on the Live Entertainment industry.