In the modern world, social media is considered one of the most essential communication tools by businesses and individuals. For business, the uses of social media seem unlimited since the platforms offer so many great opportunities. Business owners and companies can reach out to their clients and potential customers through the use of this vital tool. Social media is considered an essential piece of the business marketing strategy. It creates the much-needed link with clients, propels brand awareness, and substantially boosts business leads and sales. The impact of the same on businesses is almost immeasurable.