It’s been a little over 60 days since the Indian Govt banned TikTok along with 59 other Chinese apps. The announcement was a bane for some and boon for others. A lot has happened since then - Apps like Chingari, Roposo, MitronTV are doing their best to provide an alternative. Instagram rolled out Reels - its Tiktok clone. But on the other hand, influencers on Tiktok - individuals who now have celeb-like-following and had amassed 100s and 1000’s of followers, were suddenly left high and dry. Tiktok brought to them an audience, a platform to express themselves and most importantly an opportunity to monetize their creativity. Influencers had built a business, thanks to Tiktok. Tiktok’s reach and usage - both were mind boggling. Teams were set up. Offices were rented. Brand placements were sold and then suddenly something happened that put a halt to this.