For Saloni Anand, co-founder of Traya, hair health is a marker of underlying health issues. Shiny, smooth hair means that the body is producing enough vitamins and nutrients whereas dry and frizzy hair holds potential hidden health red flags. With this in mind, Saloni launched Traya with her husband Altaf Saiyed. The company has a 93% efficacy rate of addressing hair issues by offering a trinity of dermatology, nutrition, and Ayurveda.