“While a woman is labeled as "barren", we choose to overlook the fact that men also play a fairly crucial role in conception, as the ever-dominant male ego goes into self-denial.” DrRichika said. This led her to start the Flertility and India IVF clinic, which has a scientifically validated complete end-to-end, holistic, emotional, medical management, and support solution. It has created a platform that doesn’t look scary, alien, or medical, but clear, fresh, and "normal," packed full of trusted information. She is convinced she can bring happiness with her dedication and hard work. Dr. Richika is an IVF specialist and a gynecological laparoscopic surgeon with over 20 years of experience. She wants to help couple to dream of having their perfect family.