The story behind the inception of ‘Noun’ is akin to feminism. Meenal Yadav, the founder of this brand, a management grad from CMS, Jamia Millia Islamia University, rejected a high paying placement offer and instead registered her company, Camaraderie International during her college days. She shares, “I have always aspired to be an entrepreneur. During my graduation days, I had dreamt of being a job creator and not a job seeker. Before Noun, my company Camaraderie International was totally into exporting apparels. We manufactured and exported apparels to several big brands overseas. We (I and my Partner Mr Arvind) with similar interest in fashion business laid the foundation of Noun. We sell through our website www.nounclub.com Our only vision was creating a brand where fashion is about comfort and elegance. We design our dress on the basis of two mantras – comfortable and stylish.” She is determined towards her brand and is ready to bring a change in the fashion marketing industry alongside empowering women and making them feel confident about themselves. She adds, “Our dresses are designed in such a way that fits perfectly for all shapes. We respect and admire women of all ages, sizes and shapes.”