Whether we talk of tailored Netflix suggestions or suggested music albums, everyone fancies products that are asserted as per their preferences. Our lives are brightened by personalized recommendations for music or food or just daily chores that one would appreciate based on previous purchases or viewings. The reason is that customized products make one feel special. For instance, if someone gifts a fitting t-shirt with your favorite team's emblem on it or a set of coffee mugs with your and your significant other's initials printed on them, you know it's different from the others because it's unique. Etchcraft Emporium is one such e-commerce platform that offers customized luxury products at reasonable pricing. Vidhan Jain and Raghav Bansal, two childhood best buddies who are hustling their way into the digital age, incepted the brand.