The past few weeks have been rough for the cryptocurrency market. For Binance specifically, despite being involved in the FTX drama, it has progressed decently. The CEO of Binance has demonstrated confidence in his company, even sharing proof-of-reserves several days ago while promising to provide a merkle proof-of-reser which will be a trusted medium to confirm the exchange's reserve. Binance is probably one of the least affected by the market sweep, and investors' confidence has continued to grow with the centralized exchange. The company recently announced a partnership with popular football icon Cristiano Ronaldo to launch a CR7 NFT collection that will be available on the Binance NFT marketplace.