For ages, India has been a connoisseur of precious gems and ornaments. Jewellery businesses have been passed down over generations to ensure that the art of traditional jewellery-making does not die. The Indian Gems and Jewellery industry is one of the most flourishing industries around the globe. It contributes around 29% to the whole world's jewellery usage. The nation is also the world's largest diamond cutting and polishing centre. Moreover, the Indian ornament industry contributes 7% to the whole country's GDP (Gross Domestic Product). Over the years, every sector has been technologically advancing, and so has the jewellery industry. People have started incorporating digitalisation into the sector to help with the growth. One such prominent player in the market is Archit Jain's brainchild, Sarafa Bazar India.