Avercurate is a powerhouse of 'brands' that has emerged as a leading curator of beauty, lifestyle brands in India. With the right resources, pedigree, experience, and network, the company is all set to enable early-stage digital-first brands to thrive in highly competitive scenarios. The new idea is to allow this selective cohort of brands to unleash their innovative minds to meet the ever-changing needs of customers and eventually accelerate their growth. The vision for adding new brands under its growing portfolio is an extension of Avercurate’s astonishing history of experience in the beauty space where it has curated various innovative beauty, lifestyle, & personal-care brands. The aim of their incubator programme is to help brands to accelerate their growth by offering them the right opportunities, expert guidance, and financial support. Its concept of acquiring and scaling digital-first brands has allowed these brands to reach new heights of success, both in India and abroad.