Indian tribals have used it for centuries as a tree that gives shade in summers, is resilient through the drought and can work as a quick antiseptic or even as a lactation medicine when required. The urban elite, however, scan websites or read fashion magazines instead of looking at nature or natives to learn the art of mental or physical well-being. Magazine websites are hugely inspired by the West, who in turn are looking at tribals of South America, Africa and Asia to fish for the next weight-loss aid. Back it with adequate research, often funded by food and pharma industries, throw in celeb backing and nifty packaging—the novel food is now ready to be sold and consumed. Even in the land it belongs to. But this time as a blood sugar regulator, with anti-oxidant-rich, anti-ageing compounds and minerals that help prevent bone and joint disorders.