Aman Dwivedi is the founder and Chief Executive Officer of McKayn Consulting, a performance and affiliate marketing firm that collaborates with e-commerce brands to support growth through strategy, content, and conversion-focused campaigns. Originally from Bettiah, Bihar, India, he began his career in digital services at the age of 17 and has since developed expertise in SEO, affiliate marketing, and performance-driven campaign design.
Building McKayn Consulting: Aman Dwivedi’s Journey To A $2 Million Marketing Firm
In addition to leading McKayn Consulting, Aman Dwivedi actively supports aspiring digital professionals from smaller towns, offering guidance based on his own experiences navigating the digital economy without external investment.
A Turning Point: Discovering SEO
Aman started his professional journey as a freelancer, working on a range of small projects including content writing, web design, and virtual assistance.
Despite limited financial returns in the initial years—earning approximately $500 over four years—this period served as a learning phase in digital business operations, client communications, and online marketplaces.
Seeking to specialize, Aman shifted focus to Search Engine Optimization (SEO). Without formal mentorship, he developed his skills through self-study, online resources, and practical experimentation. Over time, he developed a client base offering SEO services, using platforms such as Facebook groups and marketing forums to acquire clients. This phase resulted in the creation of modest but sustainable business.
Impact of Google’s Algorithm Update
Significant changes in Google’s search algorithms impacted client results and led to a decline in business. This disruption prompted Aman to reevaluate his business model and explore additional possibilities within digital marketing.
Exploration of Affiliate Marketing
After the decline of his SEO client base, Aman began working in affiliate marketing. Through ongoing testing, learning, and campaign optimization, he gained experience in building and managing affiliate programs for e-commerce brands. Although initial results were limited, he gradually identified effective methods for driving traffic and generating performance-based revenue.
Founding of McKayn Consulting
McKayn Consulting was formally established after a period of steady growth in affiliate marketing. The firm sets itself apart by focusing on data-driven strategies, tailored conversion funnels, and long-term client growth.
Within the first 18 months of operation, McKayn Consulting reported generating over $2 million in sales across a portfolio of 25+ active clients in the e-commerce sector.
Current Focus and Activities
Ayush Raj and Aman Dwivedi
Today, Aman continues to lead McKayn Consulting with the help of his long time friend Ayush Raj (Head of Staff) and with a focus on sustainable, performance-driven marketing partnerships.
In addition to his work with the firm, he is involved in mentoring aspiring digital professionals, particularly from non-metropolitan regions, encouraging skill development and long-term approach to online business.
Key Insights from His Experience
Foundational learning and persistence during early years provided long-term value.
Specialization in SEO and affiliate marketing contributed to sustainable business growth.
Adaptability played a key role during market shifts and industry changes.
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The firm prioritizes strategic execution over short-term promotional outcomes.
Conclusion
Aman Dwivedi continues to maintain strong ties to his hometown of Bettiah, Bihar. His early experiences—marked by self-learning, financial uncertainty, and gradual professional development—remain a significant part of his personal and professional identity. In addition to leading McKayn Consulting, he actively supports aspiring digital professionals from smaller towns, offering guidance based on his own experiences navigating the digital economy without formal backing or external investment.
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