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Olivier Bernheim

The president & CEO of legendary Swiss watch brand Raymond Weil on their new collection

Do you believe that wearing a watch is wearing an attitude?

A watch should reflect the wearer’s personality, like our Nabucco collection, which is for a new generation of strong-minded men.

What is RW’s plan in the Indian market?

The Indian market has strong economic growth potential for Raymond Weil. Our aim is to increase our brand awareness and presence.

What is your take on Indians as consumers for lifestyle luxury products like yours?

India is becoming a mature market for luxury goods, particularly Swiss high-end watches.

What is your personal favourite amongst RW collections?

Hard to say. But this year, I like the new Nabucco Cuore Caldo Split-Second Chronograph.

Are your products male-oriented?

Our range concentrates mainly on men’s mechanical watches, but ladies designs are far from neglected—take the Shine jewellery watches and Freelancer lady mechanical watches!

What is the RW Club?

It provides exclusive service for Raymond Weil clients and connoisseurs of fine watches, culture, art and music.

Is watch-making a science or art?

Both. Our timepieces are a perfect balance between technology, high quality and design..

Key changes and major achievements since you took charge as president in 1996?

In ’06, my sons Elie and Pierre joined the company and initiated innovations. Our R&D department, launched in ’99 was another achievement.

Where are RW’s main markets?

Our main markets are in the US, China, UK, Austria, Australia, Russia and the Middle East.

What is it about India that you like?

I’m a great fan of India and its culture. My father-in-law Raymond Weil has been drawn to India and hence the brand came here before other Swiss watch brands.

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