Between 1988 and 2003, the time taken to solve one benchmark linear programming model went down from an estimated 82 years to just one minute. This is an improvement by a factor of 43 million. Sure, computers and hardware had improved in that 15-year period. But that was only by about a factor of 1,000. The transformation was really driven by the improvement in algorithms, which had improved by a factor of 43,000. Whether algorithms or analytical frameworks, academic research enables this kind of dramatic improvement. It generates new knowledge on what works and why, brings disruptive and transformative ideas. Frameworks such as brand equity and core competence—to take just two examples—came from academia.