A happy photographer and content creator Archisman Misra was actually having an exciting time in the industry. As the digital marketing industry and agencies had just started toying with the idea of digital influencers and online content creators he was creating national and international digital advertising campaigns for brands and agencies. Also, being an early adopter of Instagram, brands were reaching out to him as a content creator and an influencer. That was the time when he faced the challenge of sourcing good equipment to create quality content for clients which inspired him to expand his horizons in the field of entrepreneurship.