In India Colgate means toothpaste, Xerox is used for photocopy while in actuality Colgate and Xerox are companies. these are just a couple of many many words we used to describe everyday objects. Well, the credit for this goes to the advertisements for these products. These brands have become synonymous with the product and their advertising and are still used interchangeably. Street hawkers calling out customers, or the vendors in the local buses represent the oldest ways of advertisement. The melodious tone of the ice cream man in the summer made us instantly recognize and crave it.