“There are no retakes on the LIVE stream, you have to maintain the personal connect, be lively, give authentic reviews, have knowledge of the latest styles, fabrics and trends. It's a full-body workout (Fashion), and I love going LIVE”, I get to interact with shoppers who in turn transition as my followers. The perks are fabulous, my wardrobe has quadrupled and I use it to create content for my social platforms, giving me more credibility as a Style influencer. One way to stay on top of the game is to be consistent, tap into your uniqueness by staying grounded and true to yourself. I have to remind myself daily why I started this. It's easy to slip into a negative space. There are trolls who can alter the mindset. There is a lot that goes on behind the camera especially when LIVE. I get broadcasted to a wider audience across the country. The positive messages outweigh the negative ones and it's worth it.” states Deena.