While speaking about the idea and concept behind creating such a magazine, Pankaj Kharbanda mentioned, “We have been organizing the Rubaru Mr. India championship since 2004, and completely understand the challenges faced by the organizers of men’s pageants and championships. Therefore, via our magazine, we will offer our support to such organization(s) and individual(s) that are making contributions to uplift the men’s pageant industry. Indian male pageant industry came into existence in the early to mid-1990’s however, even after almost 3 decades of its formation, India did not have any dedicated platform that exclusively promoted men’s pageantry and its constituents. It was one of the major reasons, that led to the creation of Imagecity. When I first had this idea, I shared my views with the team of Rubaru Mr. India. The idea received positive response from all the members and it took us nearly 5 months to solidify the idea and turn it into a reality.”