Composable commerce inherits headless architecture that allows the front end to be separated from backend. This helps any brand handle increased traffic, better page speed, unique experiences, higher transactions, and data without compromising performance, security, and reliability. Indian retailers have a large and ever-growing customer base and composable commerce helps cater to the needs of a growing business, changing markets and trends. One of the major reasons why technically mature businesses are adapting to composable commerce is to control technology, data and content. A combination of headless CMS, eCommerce, PIM and centralised CDP has helped many retailers to control innovations at technology, customer data, and marketing levels helping them grow their business manifold.